At Tesla’s annual shareholder meeting, Musk said Tesla would advertise its cars, something it has never done before.
Tesla Chief Executive Elon Musk has warned that the electric-vehicle maker is not immune to the global economic environment, which he said will be difficult for the next 12 months.
At the company’s annual shareholder meeting on Tuesday in Austin, Texas, Musk spoke about car demand, making more money than competitors in a slow economy and said he would conduct a third-party audit in cobalt mines that supply Tesla with a key ingredient to make batteries.
In a sign of tough times even for Tesla, the market leader in electric cars, Musk said the company would try to advertise its vehicles, something it has not done before.
“Tesla is not immune to the global economic environment. I expect things to be just at a macroeconomic level difficult for at least the next 12 months,” said the billionaire, dressed casually in a black T-shirt and trousers.
At the meeting, shareholders voted to appoint the company’s co-founder and former chief technology officer, JB Straubel, to the board. Proxy advisory firm Glass Lewis had urged investors to vote against Straubel’s appointment, citing worries about his independence.
They also rejected a proposal to publish a report that sought to establish succession plans for Musk.
Musk has been under pressure to address investor concerns about the lack of a clear successor, softening demand and delays of some new models as well as his involvement in social media platform Twitter, which he bought in October.
“There was a short-term distraction because I had to do major open-heart surgery on Twitter to ensure the company’s survival,” Musk said on Tuesday. Last week, he announced that NBCUniversal media’s former advertising head, Linda Yaccarino, will succeed him as Twitter CEO and that he will focus on products and technology at the company.
In April, Musk had said Tesla would prioritise sales growth ahead of profit after it missed its margin target due to aggressive price cuts.
Musk sent an email to staff on Monday that the company can make no new hires unless he personally approves them, including contractors, and asked executives to “think carefully” before submitting hiring requests.
Tesla shareholders on Tuesday swiftly voted with the board’s recommendations on nearly all proposals. The meeting was attended by shareholders who won invitations via lottery and was also livestreamed.
Tesla shares closed flat at $166.52 on Tuesday and rose by 0.6 percent in after-hours trading. The stock has dropped about 60 percent from its record high in November 2021, hurt by Musk’s distraction with Twitter and worries about softening demand for electric cars.
Succession
Straubel, who is CEO of Redwood Materials, a battery-recycling and materials company, is considered a potential successor to Musk, according to Gene Munster, managing partner at Deepwater Asset Management.
Shareholders also voted to re-elect Musk and Chair Robyn Denholm as board members.
Proxy advisory firm ISS has recommended a vote against Denholm, citing concerns about a lack of scrutiny over the use of Tesla shares as collateral for loans by Musk and his brother, Kimbal.
Investors voted against publishing a report on “Key-Person Risk”. The proposal sought to identify key people and establish succession plans.
Musk said at last year’s shareholder meeting that he will stay at the automaker as long as he is useful. In November, Tesla director James Murdoch testified in court that Musk had identified someone as a potential successor.
Tesla board members have discussed CFO Zach Kirkhorn as a possible CEO, the Wall Street Journal reported last week, citing a person familiar with the matter.
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